|
|
|
|
|
|
|
| |
|
|
|
| |
| Market-Based Management: Strategies for Growing Customer Value and Profitability (5th Edition)
|
| Roger J. Best |
| Pearson Prentice Hall |
| ISBN: 9780132336536 Paperback ( March 2008) |
| |
| This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management;with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth; giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. |
| |
|
|
| |
|
|
|
|
|
|
|
| |
| |
Category: Books for Business Bestseller
Management
Marketing |
| |
| |
|
|
|