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| Strategy A View From the Top, 3rd Edition
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| Cornelis De Kluyver, John A. Pearce |
| Prentice Hall Press |
| ISBN: 9780136041405 Paperback (February 2008) |
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| his text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities. |
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Category: Books for Business Bestseller
Leadership
Management |
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